SHOWstudio Newsflash: Exclusive Gareth Pugh S/S 2012 Fashion Film Now Live!

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	Newsletter | 28 September 2011
SHOWstudio Newsflash GARETH PUGH S/S 2012 - FASHION FILM NOW LIVE
Coinciding with the unveiling of Gareth Pugh's Spring/Summer 2012 collection in Paris, SHOWstudio offers an exclusive online showcase of Gareth Pugh's latest collaboration with filmmaker Ruth Hogben. Fusing fashion film with live catwalk presentation to create a unique viewer experience, this film -  starring Crystal Renn and featuring key pieces from the collection - forms a cinematic backdrop to Pugh's Spring/Summer 2012 presentation in Paris this evening. More than merely showing the clothes, the film evokes the mood and inspirations behind Pugh's line in an evolution of the designers ground-breaking experimentations in blurring the boundaries of modern representation and presentation of fashion. The fashion film, created in collaboration between Gareth Pugh and Ruth Hogben, is unveiled exclusively on SHOWstudio at the same moment as Pugh's collection hits the Paris catwalk, while an additional process film provides an unprecedented insight to the action on set as the film was shot in London earlier this year. Click here to view Gareth Pugh S/S 2012 [more]
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