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Endless Denim Fashion & It’s Future Posted: 10 Jul 2011 03:58 PM PDT Denim World Wide Customers Percentage Denim is so integral to today’s fashion industry that it is difficult to imagine it getting any bigger. But, it is. In fact, denim looks set to become an increasingly significant aspect of fashion over the next few years, and, possibly, even over the next few decades. In a recent press release, Premiere Vision announced it had “broken a brand spanking new attendance record” for its Paris “Denim” show, held once a year. The latest Denim event took place on 25 and 26 May at the Halle Freyssinet convention middle. There were 83 exhibitors, and attendance was up 18% over June 2010 and 13% over the December 2010 Denim event. According to PV, “Countries specializing in jeanswear Denim such as Sweden and Denmark are well represented [at Denim], the United States is reinforcing its presence, and Brazil’s attendance is increasing.” In fact, international visitors accounted for  70%, with people coming from 50 countries, including France, the United Kingdom, France, and Turkey. Like some smaller denim companies, Santana Textiles of the largest denim manufacturers in the world) might need to capitalize on the “American made” label, that helped to establish American Apparel as a classy, quality line. But it is probable that the company also wishes to be able to reply to changes and trends in the US market quickly. Brazilian Denim Manufacturer A lovely indication of the strength of denim in the fashion market over the next few years is the expansion of already-large denim and denims manufacturers, as well as the regular emergence of new, smaller, funky denim designers. With the economic rise of China and India, the more youthful and more prosperous of these nations are finding denims appealing. That they are comfortable but flattering, hard but stylish, no doubt accounts for their continuing appeal both in the East and West, but, in the East, at least, denims are also symbolic of moving in to economic modernity, and becoming a player on the world stage. India currently produces 700 million meters of denim, and is set to increase its output by 50 percent in the next few years. And, Indian-based LNJ Denim, which supplies fabric to household US names such as Levi’s, Gap, Ralph Lauren, Diesel, and Tommy Hilfiger, designs to treble its production next year. But there is also expansion in the US. Brazilian denim manufacturer Santana Textiles‘ has also recently established a factory in the US city of Edinburg. The factory is so huge, and will employ so plenty of people, that the city is being nicknamed “Denimburg.” (All right that is also partly due to Santana Textiles’s PR campaign. But it makes a point: Denim is huge news.)

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